What Makes A Writer A Copywriter?
We all write, of course. We write texts. We write emails. We write Tweets. All day, every day, we write. But, most of us don't write copy. For non-copywriters, getting your head around the difference between the way we all write and the way copywriters write can be… well… challenging. To get us all on the same page, I broke down the way copywriters think and put it in a book. It's a short book. Because I'm a copywriter.