Not much is off-limits at an advertising agency. Except, strangely enough, talking politics. But, heading into the most talked-about election we’ve ever seen, The Integer Group wanted to finally open up the political conversion and ensure every staffer’s voice was heard at the polls. So, in a mid-pandemic work-from-home world, we hijacked every corner of our digital office—from social media and email to video chat and calendars—turning industry buzzwords into political conversation starters to break the last agency taboo.
With a sly play on Instagram’s sensitive content policies, we broke our silence about workplace political talk and inspired our surprised (and amused) colleagues to #GoOffMute about politics in the comments, in our DMs, and at the polls.
26 days until Election Day. Are you registered to vote? Make a plan to use your voice at GoOffMute.com
21 days until Election Day. Are you voting early or putting on a mask and going to the polls? Make a plan to use your voice at GoOffMute.com
17 days until Election Day. Do you know your polling location? Make a plan to use your voice at GoOffMute.com
We nominate all of you for “Best in Show.” So you better show up. Make a plan to use your voice at GoOffMute.com
OK, rival agencies… we’ll vote if you do 🤝 This election is bigger than business, so we’re calling on all of you to help us serve our most important client: Democracy. Make a plan to use your voice at GoOffMute.com
Hey @Omnicom family, are you ready to vote? There are just 5 days left until Election Day. So, whether you vote early, vote by mail, or vote in person (while wearing a mask!), make a plan to use your voice at GoOffMute.com
With helpful resources, fun downloads, and even a voting chatbot, GoOffMute.com became the one-stop-shop for Integer voting.
I hope this email finds you well... and registered to vote. With #GoOffMute email signatures, we encouraged every Integer employee to express their views and invite political conversations with everyone from coworkers to clients.
AWARDS: Ad Club CO, The 50
ADDITIONAL CREDITS: Katie Dondale (Art Direction), Lauren Hendricks (Strategy), Anne Macomber (Creative Oversight), Dani Coplen (ECD)