Irritants, carcinogens, synthetic fragrances… the way most deodorants are made stinks. But Each & Every is proud to use all-natural ingredients. So, when the usually direct-to-consumer deodorant scored a pop-up at one of NYC’s trendiest shopping destinations, we used their ingredients to make sure busy New York subway riders took notice.
Assembled from the product’s actual ingredients, we made gorgeously crafted bouquets bloom straight from people’s bare pits. That means real Lavender & Lemon, real Citrus & Vetiver, and real Cannabis & Green Tea. Yes, real Cannabis. And keeping in line with the all-natural ethos, each bouquet was shot practically to bring the three most popular scents to life.
ADDITIONAL CREDITS: Katie Dondale (Art Direction), Brian Denison (Copy), Jess Colón (Copy), Marija Lazarevic (Copy), Anne Macomber (Creative Oversight), Josh Van Engen (Art Direction), Paul Miller (Photography), Yonder House (Florist)
On social media, we brought the story of each & every scent and ingredient to life with vibrant photography and hand-crafted animation.
ADDITIONAL CREDITS: Jenna Hebler (Art Direction), Jon Giehl (Photography)
A little AR can go a long way, especially when you’re launching a new hair product.
For a closer look at the essential oils that make E&E so special, we went on-location to capture the stories of lavender fields in the South of France, black spruce forests in Northern Canada, and Willamette Valley mint fields in Western Oregon.
Not the soundtrack I was hoping for on these, but if you mute it and put on some 60s French pop tunes, the drone shots really sing.
ADDITIONAL CREDITS: Anne Macomber (Creative Direction), Josh Van Engen (Art Diretion), Only Child (Production), Jon Giehl (Editing), Luke Bishop (Editing)
This one was just begging for a folky soul track to complement all of that woodsy goodness.
In my nerdy music geek dream world, I would have tacked a local Portland, OR, indie band under this one to really set the vibe.