Deep Social: Making Emails Worth Subscribing To
Not all email programs are spam. Some of them subscribe to a new best practice: Emails can be emotionally engaging pieces of content in their own right. To get our Pampers client to embrace this more creative (and more impactful) approach to email, I packaged the whole thing up as a creative philosophy called Deep Social. The idea was so catchy that it started getting passed around at P&G — so much so that our other clients even started asking us if we knew about this "Deep Social thing" they'd been hearing about.
ADDITIONAL CREDITS: Keith Haun (Art Direction)